Terms of Service

Effective date: September 23, 2026
Last updated: September 23, 2026

1. Who we are and what this covers

Thresh FAQ ("Thresh", "we", "us") is operated by Vicky Yu, doing business as Thresh, 1401 21st St #4894, Sacramento, CA 95811, United States. You can reach us at [email protected].

These Terms govern your use of the Thresh FAQ website and application (the "Service"). By creating an account or using the Service, you agree to them. If you're using Thresh on behalf of a business, you confirm you're authorised to bind that business, and "you" means both you and it.

We've tried to write these in plain English. Where a sentence has to be precise, we've been precise; nothing here is hidden in the wording.

2. What the Service does

Thresh reads product reviews you provide — you add a product in the app and either upload a CSV of reviews or paste them in — identifies recurring themes, and generates draft FAQs and "before you buy" notes using a third-party AI model.

Thresh does not connect to your store. We ask for no access token, install nothing on your storefront, and make no calls to your ecommerce platform or your review app. Everything Thresh works from is content you put into it yourself.

Thresh generates drafts. You decide what to publish. Nothing Thresh produces is written to your storefront, published anywhere, or made public by us. Output stays in your account until you copy it out.

3. Your account

You must be at least 18 and provide accurate information. You're responsible for your credentials and for everything done under your account. Tell us promptly at [email protected] if you think someone else has access to it.

We may suspend or close an account that breaches these Terms, that we're required to close by law, or that is being used in a way that risks harm to other users or to the Service.

4. Pricing, runs and payment

A "run" is one FAQ generation for one product.

• Your first three completed runs are free. Three per account, for the lifetime of the account — not three per month, and not three per product.
• After that, each run costs $2.45.
• We tell you before a run is charged.
• How a paid run is charged. Paid runs are charged to the card saved in your account. When a paid run starts, we place a temporary $2.45 hold on that card. The hold is charged only once your FAQs are ready; if the run fails, the hold is released and you pay nothing. If the hold is declined, the run does not start.
• A run that fails is not charged, and does not count against your free runs.
• Regenerating a product you've generated before is a new run.

Prices are in US dollars and include any sales tax or VAT we are required to collect. We may change prices with notice; a change never applies to a run you've already paid for.

Payments are processed by Stripe, Inc. Card details are entered directly with Stripe and are never received or stored by us — see the Privacy Policy. Your use of Stripe is also subject to Stripe's own terms.

Refunds. Because runs are consumed immediately, paid runs are generally non-refundable.

None of that affects a failed run. If a run fails, produces no usable output, or is charged in a way that contradicts these Terms, email [email protected]. We'll refund it. We'd rather put a run right than argue about $2.45.

5. The output — what you get and what you owe

5.1 It's yours

As between you and us, you own the FAQs and notes Thresh generates for you. We claim no ownership in them and place no restriction on how you use them commercially. You keep everything you already owned in the reviews and product information you put in.

We can't warrant that output is original or that it doesn't resemble text existing elsewhere — that's a property of generative models, not a defect in this one. We grant you what we have and nothing more.

5.2 It's a draft, and you must read it before you publish

Thresh output is generated by an AI model and can be inaccurate, incomplete, or wrong about your product. It may state things no customer said — in particular, when a product has fewer than ten reviews, Thresh blends in your product description to keep the themes usable, and marks those themes as inferred.

You are responsible for reviewing every FAQ before you publish it. You know your product; the model doesn't.

Anything you publish on your store is published by you. Thresh puts nothing on your storefront and has no way to know what you posted, what you edited, or what you left in. Once output leaves your account it is your content, on your product page, under your business name — and the responsibility for it, including its accuracy and its compliance with the law, is yours.

The app says this on the FAQ Result page, above every set of output, so you see it before you copy anything.

5.3 Claims about your products

This matters more in some categories than others, and skincare is one of the sharper ones.

You are solely responsible for the accuracy and legality of anything you publish, including claims about what a product does. Reviews often describe results in terms that would be regulated claims if a brand made them — statements about treating, preventing or changing a skin condition can turn a cosmetic into a regulated drug claim in the US and in other jurisdictions.

Thresh does not check output for regulatory compliance and gives no advice — legal, medical, regulatory or otherwise. If output describes an effect you can't substantiate, don't publish it.

We do instruct the AI model not to restate therapeutic, medical or structure-function claims — to write about what a product is and how it's formulated rather than what it treats, even when a review says otherwise. That is a mitigation, not a guarantee and not a compliance check. Models fail at instructions, and it is not a substitute for your own review under section 5.2.

5.4 Don't present output as a customer review

You must not present Thresh output as a customer review, testimonial, quotation, or as anything written by a consumer. Output is written by an AI model from patterns across your reviews; it is not a customer's statement, and presenting it as one may violate consumer protection law, including the US Federal Trade Commission's rule on consumer reviews and testimonials.

Publish it as what it is — your own FAQ and product guidance.

Thresh is built so this stays easy: output is never formatted as a quotation, never attributed to a person, and there are no reviewer names in our database to attribute it to (see section 6.3). Presenting it as a customer's words takes a deliberate act on your part.

6. Your data and your reviews

6.1 What you give us permission to do

You grant us a limited licence to store and process the content you provide — reviews and product details — solely to operate the Service for you: to run theme extraction, to generate output, and to keep your results retrievable in your account.

We do not use your content to train AI models, and we do not sell it.

Processing involves sending review text and product information to our AI provider to generate output. See the Privacy Policy for who that is and what they may do with it.

6.2 You must have the right to give it to us

You confirm you have the right to provide the reviews and product content you upload or paste, and that doing so doesn't breach anyone else's rights, your review platform's terms, or applicable privacy law. If your reviews contain personal information about your customers, you're responsible for having a lawful basis to share it with us — we act on your instructions in respect of that data.

Exporting your own reviews out of a review platform is normally your right, but the platform's terms are between you and it. Check them if you're unsure; we can't check them for you.

6.2a The reviews you provide must be genuine

Every review you upload or paste must be the genuine, unaltered words of a real customer describing their actual experience of the product.

You must not provide reviews that were fabricated, written by you or your staff, written by anyone who has not used the product, generated by an AI tool, bought, incentivised in exchange for a particular sentiment, or copied from another product or another seller.

This is not only our rule. The US Federal Trade Commission's Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465), in force since 21 October 2024, prohibits creating, buying, selling and disseminating fake or misattributed consumer reviews, and it reaches a business that knew or should have known a review was fake. Civil penalties are available for knowing violations. Comparable rules apply in the UK, the EU and elsewhere. That liability is yours, not ours — you are the business the reviews belong to, and you are the only party in a position to know whether they are real.

Thresh cannot tell a genuine review from an invented one. We do not verify, authenticate or audit anything you put in, we make no attempt to, and nothing in the Service should be read as us having checked. Whatever you paste is what we process, and the output that comes back carries whatever came in.

You are responsible for the review data you provide: that it is genuine, that you obtained it lawfully, and that providing it to us complies with the law and with the terms of any platform it came from. The app states this on the Add Product Manually page, above the paste and upload fields.

6.3 We store review text, not reviewer identities

Thresh stores the text of a review, its rating and its date. We do not store reviewer names. If a file you upload contains a reviewer-name column, we ignore it rather than saving it, and nothing Thresh generates is ever attributed to a named individual.

Anything a reviewer wrote about themselves inside the review text is stored as you supplied it — so upload with that in mind.

6.4 Third-party services

Thresh relies on Stripe for payments, an AI model provider for generation, and hosting and database providers listed in the Privacy Policy. Those services have their own terms, and we're not responsible for how they perform. If one of them changes or breaks, parts of Thresh may stop working.

7. What you may not do

Don't: use the Service unlawfully; upload reviews you fabricated or don't have the rights to; try to access another account's data; probe, scrape or reverse-engineer the Service; resell or white-label the Service without our written agreement; or use output in a way section 5 prohibits.

8. Availability

We aim to keep Thresh available and working, but we don't promise uninterrupted service. Thresh depends on third-party infrastructure and is early-stage software. We may change, suspend or discontinue features, and we'll give reasonable notice of a material change where we can.

9. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty that output will be accurate, complete, compliant with any law, or fit to publish.

10. Limitation of liability

To the fullest extent permitted by law:

• We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost sales or lost goodwill, however caused.
• Our total liability for all claims relating to the Service is limited to the greater of (a) the total amount you paid us in the twelve months before the claim arose, or (b) USD 100.
• Nothing here excludes liability that can't be excluded by law — including, in many jurisdictions, liability for fraud, death or personal injury caused by negligence, and certain consumer rights.

11. Indemnity

You'll indemnify us against claims, losses and reasonable costs arising from: content you provide; anything you publish, including output you published without reviewing it; your breach of these Terms; and your breach of law or of a third party's rights.

12. Termination

You can close your account at any time by emailing [email protected]. We may suspend or terminate access as described in section 3.

On termination we delete or anonymise your data in line with the Privacy Policy. Export anything you want to keep before you close the account. Sections 5, 9, 10, 11 and 13 survive termination.

13. Governing law and disputes

These Terms are governed by the laws of the State of California, United States, without regard to conflict-of-laws rules. The state and federal courts located in Los Angeles County, California have exclusive jurisdiction, and both sides consent to that venue.

If you're a consumer resident elsewhere, you may have the benefit of mandatory local law, and nothing here removes it.

Before filing anything, email [email protected] — most things are faster to fix than to litigate.

14. Changes to these Terms

We may update these Terms. We'll change the "Last updated" date, and for material changes we'll give notice by email or in the app before they take effect. Continuing to use the Service after that means you accept the change.

15. General

If a provision is unenforceable, the rest survives. Not enforcing a right isn't a waiver of it. You may not assign these Terms; we may assign them in connection with a sale or reorganisation of the business. These Terms, plus the Privacy Policy and the Data Processing Addendum, are the whole agreement between us.

Data Processing Addendum

Applies where you provide personal data of your customers — for example, details a reviewer wrote about themselves inside a review — and where data protection law such as the GDPR or UK GDPR applies to your use of Thresh. It forms part of the Terms.

1. Roles. For personal data contained in the reviews you provide, you are the controller and we are the processor. For your own account data (your name, email, billing records), we are the controller — see the Privacy Policy.

2. Instructions. We process that personal data only to provide the Service and on your documented instructions, which these Terms and your use of the Service constitute. We'll tell you if we believe an instruction breaches applicable law.

3. Confidentiality. Anyone we allow to process the data is bound by confidentiality obligations.

4. Security. We maintain appropriate technical and organisational measures, described in the Privacy Policy.

5. Sub-processors. You authorise the sub-processors listed in the Privacy Policy. We'll give notice before adding one, and you may object on reasonable data protection grounds — if we can't resolve it, you may close your account.

6. Data subject requests. If a request reaches us that relates to your data, we'll forward it to you rather than answer it, and we'll help you respond, taking into account the nature of the processing.

7. Personal data breach. We'll notify you without undue delay and in any case within 72 hours of becoming aware of a breach affecting your data, with the information you reasonably need to meet your own obligations.

8. Deletion and return. On termination, we delete or return the personal data as described in the Privacy Policy, except where law requires retention.

9. Audit. We'll make available the information reasonably necessary to demonstrate compliance with this Addendum.

10. International transfers. Where personal data is transferred out of the EEA or UK, we rely on an appropriate transfer mechanism, including the Standard Contractual Clauses where applicable.